Brand story
AXXZIA INC.
The birth of AXXZIA INC. began about ten years ago, and initially, we focused on selling salon-specific products. As time goes by, more and more people who love beauty and health begin to notice our brand. This inspires us to continuously expand our business and deliver care and beauty to more people. Gradually, our business expanded to the retail of cosmetics and beauty products, and expanded to overseas markets, allowing people around the world to feel the charm of our brand.
In order to better take care of customers, the AXXZIA Group continues to grow, injecting new vitality into the development of the brand. Today, AXXZIA has three subsidiaries, each of which is an important pillar in the development of the brand. Huit Laboratories, Inc. manufactures cosmetics in its own cosmetic and quasi-pharmaceutical factories, crafting each product with craftsmanship to make beauty more reliable. The Shanghai subsidiary Xiaozi Cosmetics (Shanghai) Co., Ltd. focuses on strengthening sales in the Chinese market and passing on AXXZIA's beauty mission to more people. The AXXZIA R&D center is the source of innovation, gathering countless experts to continuously explore various substances and develop unique formulas, just to accelerate the launch of products that satisfy customers.
Every member holds the same belief and works together to create beauty. What we want to present is not only a beauty and health brand, but also a symbol of life attitude.
Huit laboratories, Inc.
Huit Laboratories, Inc. is located in Hokuto City, Yamanashi Prefecture, which is rich in natural environment. The beautiful natural scenery here nourishes our inspiration.
On this land, we have our own cosmetics and quasi-drug factories, which are the source of our creation. Every product carries the insistence on quality and care for customers.
Our product base is located in the natural waters of Mount Yatsugatake, where the clear spring water has a long history, providing pure inspiration and nourishment for our products. We are committed to creating cosmetics and quasi-drugs that bring health and beauty. Every process contains our insistence on quality and care for our customers.
At the same time, we participate in OEM business with our excellent manufacturing record, bringing high-quality products to more brands and expanding our influence. By offering differentiated skin care brands within the group, accelerating product development and leveraging our OEM business expertise,
Huit Laboratories has unique capabilities in developing cosmetic and quasi-pharmaceutical products. Our products are not only cosmetics, but also the crystallization of natural power and scientific wisdom, and will become the leader and benchmark in the future market. We adopt mutually complementary management methods and uphold the concept of win-win cooperation within the group to create synergy and help us achieve greater growth.
Xiaozi Cosmetics (Shanghai) Co., Ltd.
Xiaozi Cosmetics (Shanghai) Co., Ltd. adheres to the same corporate philosophy as Japan's AXXZIA INC.: "Presenting the 'Asian Beauty' from Japan to the world." The company name reflects the belief that women's XX chromosomes represent beauty, and is committed to conveying Asian beauty (ASIA=AZIA) to the wider society.
Xiaozi is the Chinese name of "AXXZIA" and the Chinese translation of the group's first salon "Le Ciel de L'aube" (French, meaning "The Sky at Dawn") - a unique and professional skin care brand. Since its establishment, Xiaozi Cosmetics has always been valued for its product quality. By increasing the number of beauty salon stores using the group's exclusive salon brand "Le Ciel de L'aube", we successfully increased sales.
The company continues to expand its business and ensures that AXXZIA brand products are now available in 21 Sephora stores, Sephora online stores and Chinese e-commerce malls in China. Thanks to the efforts of team members, AXXZIA brand products are not only sold to salons, but also loved by many beauty salons. Our company is actively expanding sales channels in China and around the world.
AXXZIA R&D Center
The AXXZIA R&D Center was established on November 1, 2022, with the goal of studying a wide range of substances and developing proprietary formulations to accelerate the launch of products with extremely high customer satisfaction.
The center has a team of senior researchers with extensive R&D experience in the cosmetics industry and operates in accordance with the three development principles of "demand", "speed", and "differentiation and creativity".
